attorney videos
Law Office Of Howard Kornberg
Wednesday, March 18th, 2009 | Attorney Websites, Lawyer Marketing | No Comments
Howard Kornberg is an attorney in the Los Angeles metro concentrating on personal injury matters. He has an AV rating from Martindal Hubbell which is the highest rating an attorney can achieve.
Howard has practiced law in California for over 30 years and has an successful track record. He has settled cases for large sums of money and taken other cases to trial for a jury verdict.
I think Howard’s injury website is a great example of a website that brings a little of everything to the table. It has great design, a lot of very specific information & is very easy to navigate. But what really stands out to me is Howard’s use of video. His video is NOT the garish type of video we often see of attorney websites. Instead, it is very tastefully done, has a very high production value, and most importantly gives the prospective client a chance to see what Howard is all about.
There is a lot of confusion about the benefits of video. Personally, I don’t think it helps with visibility all that much, but from a conversion standpoint I think it is incredibly powerful. In many ways, attorneys with videos today are like attorneys who had websites back in 2002. They are much more likely to be contacted by new clients because people searching the web for legal information will fin their sites, watch their videos and feel that they know more about them.
