Want Proof That Google Doesn’t Like Black Hat Tactics?

Sunday, February 22nd, 2009 | Lawyer Marketing

Although I’ve never heard it firsthand, a lot of my clients tell me about solicitations they get from other website developers and SEO companies and how they claim that their companies can get away with certain “Black Hat SEO” tactics because they have a special relationship with Google.

Now comes proof from Japan that Google doesn’t play favorites, even going so far as punishing themselves.

(see Techcrunch article here)

That’s right, when Google Japan played some games with their own PageRank, Google responded by lowering their PageRank.  So, to continue my train of thought, wouldn’t it seem very odd for Google to punish themselves but let other companies get away with Black Hat techniques because of a”special relationship?”   Of course that is absurd.

As I always tell my clients, Black Hat tactics can work for a while, and in some businesses with short shelf lives that might be fine.  But if your plan includes using your website for years into the future, it makes no sense to risk all of your hard work on a little bit of gain.  As this story from Japan shows, if Google feels you violated their Best Practices, you will be punished.

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