Congratulations to Fierstadt & Mans On the Launch of Their Website

Wednesday, February 11th, 2009 | Lawyer Marketing

An overdue congratulations is in order for Jack Fierstadt & David Mans on the launch of their new Real Estate Law website. The firm decided to go with a conventional looking site, but they executed it in a very “classy” way. The Los Angeles and Pasadena city shots, including the Disney Hall photo, do a great job of expressing the geographic focus of the firm.

The firm actually practices in areas outside of Real Estate & Real Estate Litigation, and the site focuses on those areas as well. On the site you will also find pages on Business Formation & Business Litigation as well as Personal Injury.

The site has been up a few months now and already the firm has been getting great traffic & is showing up really well in the Search Engines. One page of the site seemed to get immediate traction, even on Statewide searches; Landslide Litigation. The power of this page is its uniqueness, and that is a direct extension of the firm’s unique experience with this complex case type. There just aren’t many lawyers with experience in landslide cases, so not many lawyers market that as a strength. The rest of that equation is pretty clear. Since so few firms handle these cases, very few sites include content on the subject, and therefore good content on the subject quickly bubbles up to the top of Google searches.

The lesson here for all firms is to market to your uniqueness. If you are an attorney who has handled cases that most others have not, make that the focus of your site. Instead of just talking about Criminal Defense, market your experience as a Fraud Defense Attorney. Instead of just being a Bankruptcy Attorney, market the fact that you are a Mortgage Modification Lawyer. Google loves unique content, and your potential clients will love reading about your experience in their specific case type.

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