Use of Flash Leaves No Doubt Who This Site is Being Marketed To
Monday, July 14th, 2008 | Lawyer Marketing
The site also experienced a sea-change from a design perspective as well. (Note: I particularly like the color combo, as evidenced by my own new site at http://www.losangeles-lawyer-marketing.com/ ). The first thing that stands out when you land on the Gill & Baldwin page is the Flash header featuring images of construction sites. There are different ways to use Flash on a site. Some use it to animate a logo, or to have a scrolling list of recent court victories and settlements. Personally, when appropriate, I like to use it to really highlight a specialty.
A visitor to http://www.gillandbaldwin.com/ will immediately know what kind of cases this firm specializes. It is not merely an image of a bulldozer, or of a courtroom, or the scales of justice. If I worked in the construction industry, and I was looking for someone who I knew was dedicated to my kind of cases, I would certainly pay attention when I landed on this site.
Of course, once you get the potential client’s attention, you need to keep them interested, and this site delivers with real content as well. The site features pages on the following:
Construction Litigation & Appeals
Mediation & Arbitration on Construction Disputes
Contract Negotiations
Extra Work/Change Orders
Construction Collections
Mechanic’s Liens
Bonds & Stop Notices
Material Suppliers’ Rights
Bid Protests
Congratulations to Kirk MacDonald and the whole firm at Gill & Baldwin on the launch of this new site.
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