Google Trends For Websites Helps Sort Out Claims of #1 Status
Tuesday, June 24th, 2008 | Lawyer Marketing
Last week Google unveiled a new use for their Google Trends analysis page; Google Trends for Websites. Like Comscore, Compete and Alexa ratings before it, this new tool lets users get Google’s traffic estimates for many of the most popular websites on the Internet. Before looking at anything specific, let me point out a few things.
1) These are still just estimates. Without someone totally sharing their traffic data with you, you can’t ever get a precise read on someone’s traffic. That being said, any inaccuracies should be comparable across most sites, so comparisons of two sites should still be pretty spot on.
2) Unlike the aforementioned traffic rating sites, Google has one big advantage; they’re Google. And being Google, they have access to all the data they choose to share with themselves. According to Google, Google Trends for Websites “combines information from a variety of sources, such as aggregated Google search data, aggregated opt-in anonymous Google Analytics data, opt-in consumer panel data, and other third-party market research…”
Good enough for me.
So, that got me thinking. Last year the folks at Lawyers.com started sending out flyers to FindLaw customers touting Lawyers.com as being the #1 legal destination online, and even going so far as to include traffic results in the copy of the ad. Many of us who saw the ad knew it was misleading as it compared the traffic of ALL Martindale-Hubbell properties against FindLaw alone. Of course, what should be compared is the traffic of just Lawyers.com vs. FindLaw.com. From the standpoint of an attorney considering advertising on these sites, that is all that matters.
Of course, we always could show our Alexa or Compete rankings or compare Comscores, but there is something wonderfully impactful of essentially running a Google search on web traffic between two sites. So, rather than go into boring details of which site has more traffic, I’ll let a nice little Google graph do the talking.
FYI, the graph is showing DAILY UNIQUE VISITORS for each site. Click the picture if you want to see this analysis “live” on Google. I posted just the past 12 months, but you can pick from a variety of time-frames.
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