Good Advice From Google On What To Do When You Change Your Domain

Saturday, May 31st, 2008 | Uncategorized

Changing your URL can have disastrous affects on your Search Engine Rankings. I’ve just recently had to help one of my Los Angeles Divorce Attorney clients go through this, and I can tell you that it is never pleasant.

You spend so much time and money building your online brand & your standing with the search engines, only to have it ripped away by changing your domain. Attorneys and law firms are especially susceptible to this since they so often change their names with the coming-and-goings of partners to the firm. This is one reason I so often tell my clients to go with generic, keyword loaded URLs such as these:

Los Angeles Child Custody and Support Lawyer
Los Angeles Landlord Tenant Attorneys
Pasadena Personal Injury Attorney

Another option is to just commit to keeping the URL of the original partners, regardless of who comes or goes.

All that being said, sometimes it just cannot be avoided. If you do need to change your URL, I certainly recommend consulting with someone like me who can walk you through the process. To get an idea of what I or another Internet Consultant might recommend, you should have a look at the following article from Google’s Webmaster Central Blog. If you must try to do this on your own, I highly recommend following their advise as closely as possible.

Article: BEST PRACTICES WHEN MOVING YOUR SITE from Google’s Webmaster Central Blog

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